Author Archives: mrunalghatole

About mrunalghatole

I am Mrunal Ghatole an internet marketing executive by job and a fun loving person by nature .

Negative Is Positive In PPC

Negative keywords are very important for pay per click advertising as they prevent your ads to appear on irrelevant keywords. Appearing your ads on irrelevant queries will increase impression and reduce click through rate hence reduce quality score and will … Continue reading

Posted in Internet Marketing, Pay Per Click Advertising (PPC) | Tagged , , , , , , , , , | Leave a comment

Either You Win Or You Learn But You Never Lose In PPC

I am not talking about those advertisers who not use basic settings in their PPC campaigns and use irrelevant targeting and scheduling these types of settings means they are not serious about their advertising campaigns. I am talking about those … Continue reading

Posted in Internet Marketing, Pay Per Click Advertising (PPC), Web Analytics | Tagged , , , , , , , , , , , , , | Leave a comment